Snoop Dogg, Mr. 'Gin And Juice,' To Launch His Own Wine

Snoop Dogg is now endorsing his own wine. Snoop has entered a new multi-year partnership with 19 Crimes, a line of wines inspired by the convicts turned colonists that built Australia. The 48-year-old rapper from Long Beach, Calif. is said to be the “perfect partner” for this new pact.  According to 19 Crimes marketing vice president John Wardley, “Snoop embodies the spirit of 19 Crimes — rule-breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family." Snoop will also be included in the company’s Living Wine Labels app, which will offer fellow wine connoisseurs a chance to learn more about him through a virtual experience.