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  • Writer's pictureEd Gaines

Rihanna Steps Down As Savage X Fenty CEO Welcomes Hillary Super As New CEO

Rihanna is stepping down as CEO of her lingerie brand Savage X Fenty. She will focus on her role as executive chair of the company.

Rihanna will maintain her role as "brand visionary," Hillary Super will take over the position on June 26.



Rihanna released a statement about the change,


"It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years," “This is just the beginning for us and we’re going to continue to expand in ways that always connect with the consumer."


“I’m so grateful and excited to welcome Hillary Super as our new CEO, she is a strong leader and is focused on taking the business to an even higher level,"



Super worked with Gap, Old Navy, American Eagle and Guess, and was global CEO of Anthropologie Group, according to an announcement from Savage X Fenty. 


Savage X Fenty is a lingerie brand founded by Rihanna. Along with lingerie, the line features bras, underwear, sleepwear, and loungewear. The brand features an optional membership program called Xtra VIP which offers discounts and early access to product releases.






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