NFL DeAndre Hopkins to Launch Cereal Brand Benefiting Survivors of Domestic Violence

Arizona Cardinals wide receiver DeAndre Hopkins is launching his own cereal brand and profits will partially support survivors of domestic violence.

A portion of the proceeds from DeAndre’s Hop Box, a honey-nut oat cereal, will be used to fund S.M.O.O.O.T.H., Speaking Mentally, Outwardly Opening Opportunities Toward Healing. It's a nonprofit organization founded and run by his mom, Sabrina Greenlee, who is a survivor of domestic violence.

The Hop Box will debut in the fall of 2021 both online at PLBSE.com and in Arizona at Fry’s Food Stores.