NFL DeAndre Hopkins to Launch Cereal Brand Benefiting Survivors of Domestic Violence
- Ed Gaines
- May 25, 2021
- 1 min read
Arizona Cardinals wide receiver DeAndre Hopkins is launching his own cereal brand and profits will partially support survivors of domestic violence.
A portion of the proceeds from DeAndre’s Hop Box, a honey-nut oat cereal, will be used to fund S.M.O.O.O.T.H., Speaking Mentally, Outwardly Opening Opportunities Toward Healing. It's a nonprofit organization founded and run by his mom, Sabrina Greenlee, who is a survivor of domestic violence.
The Hop Box will debut in the fall of 2021 both online at PLBSE.com and in Arizona at Fry’s Food Stores.

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