Jaleel White, AKA Steve Urkel From Family Matters Is Selling ‘Purple Urkle’ Weed

Steve Urkel is teaming up with 710 labs to start a new cannabis brand called “Purple Urkle.”

The “Family Matters” actor, who played Steve Urkel, said the thing that always stood out to him was there no clear brand leader for fire purple weed.

White says the collaboration came about after he met the 710 Labs founder on a flight, and the duo connected over their passion for cannabis.