Essence Fest Announces Hybrid Event for 2021
Essence announced that the annual festival held in New Orleans will adopt a hybrid model for its 2021 event. Over the course of two weekends this summer, the festival will feature online content as well as live-to-tape activations throughout the city.
The festival’s virtual programming will include interactive sessions, as well as evening concerts and connection opportunities. In addition, Essence will produce live-to-tape activations available only to local New Orleans and Louisiana residents, honoring essential workers and first responders.
Essence states that all in-person events will be in strict adherence to guidance from local health agencies and will be held in partnership with the City of New Orleans and the State of Louisiana.
The entire festival will be broadcast on essencestudios.com on both weekends of the event scheduled to take place June 25th through the 27th and July 2nd through the 4th.