Coolio Partners With Hormel to Promote Free, Bacon-Scented Wrapping Paper

The makers of Hormel Black Label Bacon announced a limited-edition holiday item; bacon-scented and printed wrapping paper.

And to help launch the new item, Hormel tapped Grammy-winning hip-hop star and cookbook author, Coolio who stars in a video series titled, “Wrappin’ with Coolio.”

In a video, the “Gangster’s Paradise” rapper teaches how to wrap gifts using the paper and shares bacon-wrapped recipe inspiration for holiday gatherings.

The food company will not sell the wrapping paper but offer it up for free to a select number of registrants via its website through Nov. 26.

For every completed entry selected, Hormel Foods will donate $1 to the Salvation Army’s Angel Tree program, up to $10,000.