Budweiser has released a series of collectible beer cans and merchandise featuring The Notorious B.I.G.
A hand-drawn sketch of the late hip-hop superstar is now featured on Tall Boy cans, alongside motifs of the Brooklyn skyline and lyrics from his hit song ‘Unbelievable,’ which reads: “Live from Bedford-Stuyvesant the livest one, Representin BK to the fullest.”
Designed by Anheuser-Busch’s in-house social and creative agency, draftLine, the limited-edition cans are currently only available for sale in the Grammy-nominated, Rock & Roll Hall of Fame inductee’s hometown of New York City while supplies last.
Biggie was killed in March 1997 at age 24. The collectibles were created in partnership with the Christopher Wallace Estate.
Fans of Biggie Smalls can also purchase T-shirts, sweatshirts and sweatpants emblazoned with the branding emblazoned on it through a new partnership with ShopBeerGear.com.
In addition, an Aug. 19 “Celebrate Biggie” concert hosted by Budweiser is scheduled to take place in Brooklyn’s Prospect Park Bandshell featuring appearances from his friends including Lil Kim, Busta Rhymes, DJ Steph Cakes and The Lox.
The concert is free and open to the public 21+. To reserve a ticket, eligible fans are invited to visit https://us.budweiser.com/celebratebiggie
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