Aunt Jemima Has a New Name
Updated: Feb 11, 2021
Quaker Oats is changing the name of its Aunt Jemima brand. Starting in June, the name and logo featuring a smiling Black woman will no longer appear on products.
They will now be sold under the name Pearl Milling Company.
In case you’re wondering where the name comes from, it’s the name of the company that originally created ready-made, self-rising pancake mix back in the late 1800s.
Aunt Jemima's founders bought the company and trademarked the new name in 1888, and the brand grew to include syrup, frozen breakfast products, and more.
As part of the rollout, Quaker will donate $1 million to groups empowering Black women and girls.