• Ed Gaines

38% of Americans Won't Drink Corona Because... Coronavirus

Some American beer drinkers are avoiding Corona, the beer, as the deadly coronavirus spreads across the world. A surprising 38 percent of beer drinkers insisted that they would not, under any circumstances, buy Corona. The survey was conducted by 5W Public Relations. There is no known similarity between the beer and the virus — except for the name. But a marketing researcher explained how important the name was to the product’s branding. “Could one imagine walking into a bar and saying ‘Hey, can I have a Corona?’ or ‘Pass me A Corona.'" In fact, 14 percent of respondents who said they regularly consume Corona beer admitted in the survey they would not order the beverage in public. There was also some confusion as 16 percent of those surveyed said they were not sure whether the virus is related to Corona beer. The survey questioned 737 American beer drinkers.


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